And as the sophistication of notifications design grows in support of user engagement (not new user growth as is commonly discussed) the need for specific language to analyze the different types of notifications grows since not all of them are made equal! The reality is that on either dominant mobile platform, notifications have a lot of unexplored potential in terms of tech and UX. In reviewing the iOS dev docs, one could also frame three as badge, message, and sound. The three technical types she outlined were push, local, and in-app. Turns out we were in completely different places: the founder was thinking about notification technology while I was thinking notification use cases. I pounced on the comment as I had thought the same thing independently and was I excited to hear someone else’s definitions. Recently a founder casually mentioned there were three types of push notifications. Talking with founders is one of my favorite parts of being an early stage investor.
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